McAfee Institute logo
    • DoD COOL
    • Missouri DHE
    • POST Approved for CLEE
    • NICCS aligned

    Certified Social Media Intelligence Analyst (SMIA)

    Empower Yourself to Navigate and Investigate the Digital Landscape with Precision.

    40+
    Hours
    35
    CPE Credits
    154+
    Lessons
    Lifetime
    Access
    5.0
    11 reviews
    Scholarship rate
    $559$1,397
    Save $838 · or $140/mo × 4

    Scholarship rate shown

    • 3-Day Money-Back Guarantee
    • Full Lifetime Access
    • 1 Year Exam License
    • Official Study Manual
    • Official Online Training
    • Official Prep Review Quizzes
    View enrollment options

    or pay over time with Affirm · Sezzle

    Graduates work at
    • FBI
    • DHS
    • FedEx
    • Citi
    • Mossberg
    • DEA
    • DoD

    Eligible for military & government credentialing assistance

    DoD COOLNavy COOLCoast Guard COOLU.S. Army Credentialing Assistance ProgramMarine Corps COOL

    Select certification programs may be eligible for use with military and government credentialing or tuition assistance benefits, subject to agency and individual eligibility requirements. Participation does not imply endorsement by any agency.

    State & Federal Regulatory Approvals

    State Regulatory Certification

    Certified by the Missouri Department of Higher Education and Workforce Development.

    Missouri DHEWD

    Missouri Department of Higher Education and Workforce Development. McAfee Institute is certified to operate by the Missouri Department of Higher Education and Workforce Development under 6 CSR 10-5.010.

    Federal Framework Alignment

    Listed Training Provider — NICCS Education & Training Catalog.

    NICCS Education & Training Catalog

    McAfee Institute is a listed training provider in the NICCS Education & Training Catalog, operated by CISA. Select courses are mapped to the NIST NICE Workforce Framework for Cybersecurity.

    Law Enforcement Continuing Education

    Approved for Missouri POST CLEE credit.

    Missouri POST

    40CLEE HoursControl #14984
    Legal Studies
    20
    Technical Studies
    20

    This program is approved by the Missouri Department of Public Safety, Peace Officer Standards and Training (POST) program for Continuing Law Enforcement Education (CLEE) credit. Officers should confirm acceptance with their licensing agency.

    What you earn

    A board-issued credential, recognized where it counts

    Certificate
    Certified Social Media Intelligence Analyst (SMIA) certificate sample
    Digital badge
    Certified Social Media Intelligence Analyst (SMIA) digital badge
    Recognition
    • DoD COOL
    • Missouri DHE
    • POST Approved for CLEE
    • NICCS aligned

    Board certification programs: Students must submit all course quizzes, score 70% or better on all sections of the course and obtain a 70% or better on the final online examination, and submit proof eligibility up completion of your exam application. All fees must be paid in full. Upon successful completion of your program, the McAfee Institute will issue your board certification. Students who successfully complete the program before meeting the eligibility will be put into a holding pattern until the eligibility is met at which time the credentials will be issued.

    Completion of training does not guarantee employment, promotion, security clearance eligibility, or acceptance by any agency or third party.

    Outcomes

    What You'll Learn

    • Master Social Media Investigation Techniques

      Learn advanced skills for conducting investigations on social media platforms, identifying threats, and gathering critical digital evidence.

    • Advanced Mobile Forensics and Digital Intelligence

      Develop forensic techniques for analyzing mobile devices and extracting intelligence in support of your cases.

    • Effective Social Network Monitoring and Analysis

      Gain expertise in monitoring, searching, and interpreting social networks to aid investigations.

    • Navigating the Deep Web and Darknet

      Acquire skills to explore hidden areas of the web to uncover potential threats and relevant intelligence.

    • Legal and Ethical Foundations in Cyber Investigations

      Understand the legal considerations of social media intelligence to ensure compliance and integrity in your investigations.

    • Comprehensive Case File Preparation

      Learn to organize, document, and prepare your investigative findings to build comprehensive case files.

    Academic Standards

    Educational Performance Objectives

    This program is mapped to measurable performance objectives used for academic review, assessment alignment, and continuous improvement.

    • Foundational Performance Objective

      Explain social media intelligence concepts, platforms, and legal constraints.

    • Applied Performance Objective

      Conduct social media investigations and preserve digital evidence.

    • Exit Performance Objective

      Produce social media intelligence findings in a defensible investigative format.

    Student Reviews

    What Our Students Say

    Real feedback from professionals who've completed this program

    “The course was very easy to follow and understand. All materials needs to learn and pass the course were provided.”

    KV

    Kenneth V.

    Verified Graduate

    “Certainly a unique course that provided some real world knowledge basic and expertise for online investigation.”

    EW

    Earl W.

    Verified Graduate

    “I am almost half way through my online McAfee Institute course for SMIA. The videos are just the right length, and broken up by topic. I like that I can rewind something if I missed it or need to hear it again. The audio is clear and videos are smooth.”

    CC

    Claudia C.

    Verified Graduate

    “Great, the whole course was laid out well, and provided a ton of information along with the training.”

    WA

    Wayne A.

    Verified Graduate

    “I think it is a great starter course. I have been doing investigations using SM for the past 10 years and this course made me think about a few things to add to my toolbox. Really liked the at my pace learning. Thank you!”

    SP

    Sam Palmer

    Verified Graduate

    “The SMIA certification gave me the training necessary to investigate social media profiles. If you are reading this, chances are you already know how popular social media is and how it is continuing to grow. This course will also prepare you to help fight cyber crime and online bullying. Child predators have turned to social media to find their next victim. Young teens are sending or posting messages about their classmates on social media sites that have lead to these young teens committing suicide.”

    JE

    Joshua Eudy

    Verified Graduate

    Who this is for

    Built for professionals at the front line

    The certification is designed for the working roles below. Eligibility is reviewed at enrollment.

    This course is perfect for

    • Law Enforcement and Cybercrime Investigators looking to enhance their investigative skills on social media platforms.

    • Private Investigators and Corporate Security Professionals interested in mastering online intelligence and threat identification for corporate security.

    • Intelligence and Counter-Terrorism Analysts who monitor and assess digital threats for national security purposes.

    • Cybersecurity Analysts and Risk Management Professionals focused on identifying risks, gathering intelligence, and ensuring digital security.

    • Legal and Compliance Officers needing a comprehensive understanding of social media intelligence to manage digital investigations and case files.

    This course may not be for you if

    • You are a Social Media Manager / Digital Marketer – Focused on brand engagement, content creation, and marketing analytics rather than intelligence or investigations.

    • You are a Public Relations or Communications Specialist – Centered on reputation management and outreach, not investigative analysis or threat detection.

    • You are Administrative, Clerical, or Support Staff – Positions that do not involve operational intelligence or investigative duties.

    • You are Part-Time, Volunteer, or Unpaid Roles – Typically lack the official authority or scope needed to apply investigative methodologies.

    • You are Civilian or Private-Sector Professionals – This program is not intended for individuals who are not employed in a full-time, paid investigative or intelligence role. Eligibility requires that investigative, intelligence, or analytical duties are a formal part of your current professional responsibilities.

    Curriculum

    What you will study

    15 modules · 148 lessons of structured coursework, board-aligned and tested in the final exam.

    Overview

    About this Course

    Foundational certification in social media intelligence analysis and monitoring. Learn to collect, analyze, and report intelligence from social media platforms for security, law enforcement, and intelligence applications.

    The Certified Social Media Intelligence Analyst (SMIA) program by McAfee Institute equips law enforcement, intelligence professionals, and investigators with advanced skills in…

    What's included

    Everything you need to certify

    One enrollment includes the full course library, the official manual, the proctored exam license, and your board credential on completion.

    • Official study manual
    • Prep review quizzes
    • Online training program
    • Exam license (1 year)
    • 40+ hours of instruction
    • Mobile & desktop access
    • Board certification (digital + physical)
    • 35 CPE / CEU credits
    • Closed captions
    Choose your enrollment path

    Three ways to fund your certification.

    Self-pay · Military / Gov COOL · Employer-funded

    Scholarship · Save 60%One-time payment
    $559$1,397

    Scholarship applied. For self-paying students only — not valid for employer-funded, team, or military procurement enrollments.

    3-day money-back guarantee

    Payment plans
    $140/mo × 4

    Interest-free via Affirm or Sezzle. 6–12 month plans available.

    Military / Gov COOL eligible? Use DoD/Navy/Army/Coast Guard/Air Force COOL or TA funding — switch to the tab for the invoice request flow.

    Need financial help? — available for self-paying students demonstrating financial need.

    Scholarship price available for qualified individual students only.
    Not valid for employer-funded, organizational, team, Military / Gov COOL, or third-party paid enrollments.

    Eligibility & requirements

    Standards consistent with positions of public trust.

    McAfee Institute trains military, law enforcement, and investigative professionals. Eligibility reflects that. Verification is the reason the credential carries weight in the field.

    Education & experience

    Any one of the qualifying paths below. Experience must be in investigations, law enforcement, criminal justice, military, or similar fields with direct criminal investigation or intelligence responsibilities.

    Path A

    Bachelor's or higher

    + 1 year experience

    Path B

    Associate's degree

    + 2 years experience

    Path C

    HS diploma or equivalent

    + 4 years experience

    Relevant fields include investigations, law enforcement, criminal justice, military, and/or another similar field with direct criminal investigation and/or intelligence responsibilities.

    Criminal background & professional suitability

    Because McAfee Institute trains military, law enforcement, and investigative professionals, eligibility requires conduct consistent with positions of public trust. You are not eligible to enroll or earn certification if you:

    • 01

      Any felony

      Have been convicted of any felony, or are currently charged with (pending) any felony.

    • 02

      Have been convicted of, pled guilty/no contest to, or are currently charged with any offense involving

      • · Child exploitation or crimes against children (including child sexual abuse, child pornography-related offenses, child endangerment)
      • · Sex offenses (including rape/sexual assault and related offenses)
      • · Human trafficking
      • · Homicide / attempted homicide
      • · Kidnapping/abduction
      • · Terrorism-related offenses
    • 03

      Have a misdemeanor conviction (or pending charge) involving

      • Violence or threats of violence — including domestic violence, assault, stalking
      • Dishonesty or breach of trust — including fraud, theft, embezzlement, identity theft, impersonation, falsifying reports/statements

    International enrollment

    McAfee Institute is a U.S.-based institution serving a primarily U.S. professional audience. International enrollments may be subject to additional review, identity verification, professional affiliation verification, and compliance screening. Applicants located in certain countries or regions, or associated with restricted persons or entities under U.S. law, may be ineligible for enrollment.

    • Disclosure & verification

      Applicants must disclose criminal history as requested during enrollment. McAfee Institute may verify eligibility through documentation and/or a background check when required by a program component, partner environment, exam vendor, or when reasonably necessary to protect program integrity. Disclosures are required to the extent permitted by applicable law.

    • False information

      Any material falsification or omission is grounds for denial of admission, removal from the program, and/or denial of certification.

    • No guarantee of outcome

      Completion of training does not guarantee employment, promotion, security clearance eligibility, or acceptance by any agency or third party.

    One credential. Three eligibility paths. Pick yours.

    CertificationYou're here

    Certified Social Media Intelligence Analyst (SMIA)

    The full credential for working professionals.

    Complete curriculum, mentorship, and proctored exam included.

    Eligibility
    Bachelor's degree + 1 yr experience or Associate's degree + 2 yrs experience or HS diploma + 4 yrs experience
    $1,397USD
    Associate

    Associate Certified Social Media Intelligence Analyst (A|SMIA)

    Same program, same exam, same credential. Open to anyone with a Bachelor's degree, no work experience required.

    Designed for those entering the field who don't yet meet the Certification's experience requirements.

    Eligibility
    Bachelor's degree
    $1,397USD
    Exam Only

    Certified Social Media Intelligence Analyst (SMIA) Exam

    For experienced practitioners ready to validate without taking the training.

    Standalone exam — does not include curriculum, study materials, or mentorship.

    Eligibility
    Bachelor's degree + 1 yr experience or Associate's degree + 2 yrs experience or HS diploma + 4 yrs experience
    $450USD
    The platform

    More Than Just Certifications

    Join a comprehensive professional development platform designed exclusively for law enforcement, intelligence, and investigation professionals.

    • Active Community

      Engage with verified professionals in law enforcement and intelligence

    • Exclusive Jobs

      Access career opportunities not listed elsewhere

    • CPE Tracking

      Automatic continuing professional education credit management

    • Expert Network

      Connect with federal agents and industry leaders

    • Communities

      Join private discussion groups with peers

    • Resources

      Articles, whitepapers, tools and more

    Joshua A. McAfee, Founder & CEO, McAfee Institute
    Built & Led by the Founder

    Joshua A. McAfee · Founder & CEO, McAfee Institute

    15 years building credentials for the professionals who actually do the work. CAIIE was developed alongside practitioners from federal, state, and corporate investigation teams.

    Meet Josh
    FAQ

    Common questions, answered

    • Our programs are designed for working professionals with busy lives. You will receive step-by-step guidance, instructor support, study materials, and prep quizzes to ensure you are prepared for the board exam. And remember — you have lifetime access to the program, so you can revisit the material anytime. If you fail the exam, you can retake it by purchasing a new exam license. Many students pass on their second attempt and go on to successful careers.

    Not sure if this is the right credential?

    Talk to an advisor about eligibility, fit, and funding paths.

    Cookie Preferences

    We use cookies to enhance your experience, analyze site traffic, and personalize content. By clicking "Accept All", you consent to our use of cookies. You can manage your preferences or learn more in our Privacy Policy.